All packaging used by the bottled water industry must be approved by Health Canada under Canada's Food and Drug Regulations.
Of adults who purchase bottled water, 70% do so as an alternative to buying other packaged beverages, not as an alternative to tap water.
Members must adhere to the CBWA's stringent Bottled Water Model Code, Bottled Water Food Safety Practices, CPO Program and Audit requirements, as a condition of membership.
Independent market research firm A.C. Neilson has identified bottled water as costing 36 cents per litre (2011), or about 18 cents per 500 ml bottle.
In Canada, bottled water is regulated as a food product by Health Canada, through the Food and Drugs Act, and inspected by the Canadian Food Inspection Agency.